SEO Specialist
LottieFiles
IT / Development
Remote (Asia Time Zone Permitted)
Negotiable
We are on a mission to empower designers and developers worldwide and are trying to fundamentally change the nature of creation and motion. LottieFiles has proven that relevant design assets and motion graphics evoke emotion and humanizes apps and platforms.We have assembled one of the largest communities in our industry with over a million raving fans from over 130,000+ companies (Google, TikTok, Disney, Uber, Airbnb, and Netflix etc) who use our platform and tools every day to enhance their workflow and ship incredibly engaging content.On average, a new Lottie file is uploaded to the platform every 15 seconds. These assets range from simple animated icons to animated product onboarding and walkthroughs, system animations on smartwatches, interactive infographics for online publications, and countless other use cases across devices.Lottie, a revolutionary format, can be best described as a movement, and LottieFiles is a company wrapped around it. By listening to the Lottie community, we’ve created a unique set of editing, workflow, and collaboration tools that seamlessly integrate with popular design software and developer environments such as Adobe After Effects, Figma, VS Code, and others. To make things easier for non-motion designers, users can take advantage of tons of free content available on our platform to get started too.As an SEO Specialist, you will work alongside the SEO Lead to drive organic search traffic growth and engagement on both LottieFiles and IconScout through discoverability on Search Engines. You will need to understand our existing global target audience and partners as well as acquire new audience by formulating winning SEO strategies. Our 3 main priorities for the year are optimizing our Product and Blog pages on the LottieFiles and IconScout websites as well as optimizing both brands’ YouTube channels. This means you will be involved in topic suggestions, keyword and competitive research for content creation for Blog and YouTube, fixing, optimizing, and enhancing existing web pages, and introducing and implementing innovative ideas to grow our Organic reach further.Responsibilities (included But Are Not Limited To)Ability to analyze, review and make the right recommendations for websites to increase visibility and outreachPartner and collaborate with various departments (e.g., developers, designers, content, product, social, brand, education, community, product marketing, etc.) to ensure SEO strategies are implemented to deliver business goals.Partner and collaborate with the wider marketing team (content, brand, and social) to execute a winning content marketing and SEO strategy for growth in the content and organic social space.Develop and own SEO strategies for LottieFiles and IconScout.Research, identify, recommend and implement strategies, opportunities, and tactics to protect and grow Organic Search traffic.Understand key organic search traffic sources and metrics for both LottieFiles and IconScout and determine how SEO can best be used for audience acquisition, lead users to download assets and plugins, and most importantly, increase engagement on both websites.Track and monitor website traffic, especially post important product launches.Competitive analysis; ensuring we stay ahead of our competitors for key search terms as well as website engagement metrics.Conduct website SEO audits and content audits to gauge current website’s ‘health’, strengths, weaknesses, and opportunities.Ability to build and set up detailed SEO strategy reports; Strong familiarity with SEO analytical tools to pull out insightsRequirements5+ years of experience developing and executing SEO strategies (agency experience is a plus)Advanced and an intimate knowledge of all things SEO such as Technical SEO, On-page SEO, Off-page SEO, competitive analysis, keyword research, Google algorithm updates, and more.Experience driving quality organic audience growth for top platforms and brands.Experience with owning organic strategies in a competitive market.Knowledge and experience with ASO (App Store Optimisation) is a plus.Work productively and thrive in a fast-paced and start-up environment.Look at complex and tricky situations through a solutions-focused lens.A desire to be innovative and try new things. You like to bring new ideas to existing projects and continuously push yourself and others to think outside the box without losing sight of the big picture.A love of bringing people together. Working with people outside of your team and outside of the company excites you. You like collaborating with new people and figuring problems out together.Experienced in SEO reporting and proving actionable insightsGood communication skillsAn analytical mindset and the ability to develop an in-depth understanding of LottieFiles audiences and formulate actionable SEO strategies out of those insights.A self-starterTools knowledgeSEO and Analytics tools: Google Search Console, Google Analytics, Google Adwords, Semrush, ahrefs, ScreamingFrog, etc.)Working Knowledge of HTML/CSS and JS to understand the technical implications on SEOA/B Testing tools: ABtesting.ai, Google OptimizeLottieFiles PerksFully Remote Working EnvironmentFlexible Work HoursA welcome gift and LottieFiles swagpackUSD $1000 bonus to set up your workstation at homeUnlimited Leave Days*Medical Insurance*Generous learning budgetOptional: Gym membershipOptional: Co-working space membership(*) subject to terms and conditions