Digital Product Marketing Analyst
Workato
IT / Development
Remote (Asia Time Zone Permitted)
Negotiable
Workato is the operating system for today's fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world's top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.We are looking for a strong Digital Product Marketing Analyst to join our growing team. You will have the opportunity to work in a fast-paced, startup environment to improve the performance of campaigns and content through analysis, experimentation, and optimization. You will work closely with the Product Marketing team to help make data-driven decisions. Experience using Marketo, Google Analytics, WordPress, and/or YouTube Studio is a huge plus!Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the "Top 47 Enterprise Startups to Bet Your Career On in 2020" and the "Hottest 13 Productivity Software Startups to watch in 2020!" by Business Insider.ResponsibilitiesWork closely with the Product Marketing team to manage campaigns across a variety of channels (email, social media, virtual events, etc.)Build programs and digital campaigns to help customers engage with Workato's product offeringsDistribute the Workato product content across existing and net new digital channels, touching prospects and customers across the funnelBuild and expand digital channelsBuild Marketing Operations programs in conjunction with campaigns to activate, engage, convert and retain multiple customer segmentsAdjust operations and processes across tech stack as neededMeasure, and report on the performance of campaigns executedAnalyze and optimization of key business movements and metricsCross-collaborate with product, partner, and events team to maximize yield from shared channels and programsCreate A/B tests to iterate on ad creative, copy, and landing page content to drive more qualified leadsEstablish best practices, and ensure data integrity and quality assuranceBe the subject matter expert on the Product Marketing team on data trends, coming to actionable conclusions based upon dataRequirementsQualifications and ExperienceAt least 2+ years of relevant experienceExperience generating engagement at an enterprise B2B SaaS productExperience working closely with product marketing managers to amplify key content and featuresDetail oriented with high personal standards for quality of work, and strong with execution and project managementEnjoy collaboration with cross-functional groupsStrong analytical skills with an ability to compile and analyze campaign data to inform decisionsExperience with Marketo, Google Analytics, WordPress and/or YouTube StudioFamiliarity with modern digital growth strategies including SEO, YouTube, LinkedInStrong editorial and strategic thinking skillsExcellent interpersonal, communication, and collaboration skillsEntrepreneurial zest and hands-on attitudeWhy Workato?Supportive, collaborative, international team environment that supports remote employees (Currently all of us!)Long-term prospects for a professional career in a high growth companyFlexible Work CultureBe part of a community-oriented organization with a history of giving backBest in class technology tools to empower you to do your best workSupport for professional development and continuous learningWellness programs, including fitness challenges and an occasional company day off to recover from Zoom fatigueCompany-sponsored team-bonding activities and team celebrationsEmployee and Customer referral bonusesAll full-time permanent employees in Singapore will also have the following benefits:Workato Stock Options at one of Silicon Valley's fastest growing startupsFlexible and personalised medical and wellness benefits (protection for hospitalisation and surgical procedures, clinical outpatient visits, accident coverage and more...)