Role OverviewFinder is one of Australia’s largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Millions of users around the world use Finder to compare over 100 categories, providing a unique opportunity for you to develop complex strategies covering varied verticals.As a Digital Marketing Specialist, you’ll be responsible for executing paid media campaigns, with the objective of improving ROAS, growing paid margin and/or achieving long term revenue growth across global markets. You’ll have the freedom to explore working across a variety of channels, from search to paid social to display. Designers and the media insights team are available to support you in bringing your campaigns to life.ResponsibilitiesDevelop media strategies to ensure we hit performance targetsPerformance marketing campaign optimisation and management with a heavy focus on search then social and display channelsDelve into ad platforms, end to end and attribution data on how your campaigns are performing and identify opportunities to improve themBe on top of conversion tracking, from implementation in Google Tag Manager (GTM) to problem-solving discrepanciesEvaluating and testing new channel opportunitiesDevelopment and execution of tests from ad variations to landing page optimisationBuild relationships with our Client Services and Publishing & Editorial teams and work collaboratively to build, launch and iterate on campaigns to support our vertical growthProactively apply the latest best practice to your campaigns and further develop your knowledge through practice and industry newsDesired Experience And Skills3+ years hands on experience agency-side working on enterprise-level SEM or programmatic campaignsBe able to prioritise and balance multiple campaignsAbility to effectively build and optimise search campaigns, this includes being able to translate the commercial goals into paid campaign targetsProven track record of achieving and exceeding performance targets (ideally conversion or revenue targets)Proficient in using Google Ads and Google AnalyticsExperience with Facebook Ads Manager and Google Display (optional)Advanced Excel and data analysis skillsData-driven approach, with a test and learn mindsetAbility to work in a team to achieve common goalsIt is expected that you:Don’t need hand-holdingAre self-motivatedResponsive to feedbackSeek to improve and become dominantBe prepared to personally improve your skills and productivityApplication ProcessIf this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the Finder team.InclusionTo build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email [email protected]
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