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remote
remote
Marketing Manager, IgniteTech (Remote) - $100,000/year USD
Crossover for Work IT / Development
Remote (Asia Time Zone Permitted) Negotiable
Crossover is hiring for multiple Marketing Manager positions for our client, IgniteTech.Are you a demand gen marketer passionate about the business value of marketing automation and how it can drive revenue success? Are you interested in being the chief marketer for several enterprise software solutions where your innate curiosity to continually analyze & improve campaigns will uncover high quality leads from existing customers globally?You'll love this role if you're looking for a challenging opportunity to flaunt your email marketing expertise in a growing, global software market.What You Will Be DoingIn this role, you will become a martech maestro building your skills & testing strategies with a powerful martech stack inclusive of digital tools for content development, marketing automation, customer experience and sales enablement.A Day in the Life of this team member includes:Programmatic marketing planning that defines the customer journey - integrating vision, Prime, Platinum and growth themes - by individual Ignite solution to guide email communications delivery into a unified Ignite story to the customer.Customer persona development as basis of aligning content to segmentation and targeting strategyCustomize/incorporate digital content (e.g.: emails, blogs, videos, webinars, datasheets, etc.) into specific campaigns to drive engagement, leveraging outside agency to original asset productionContact Data Management - with the goal of maximizing reach - for defined solutions with ongoing analyses and augmentationMarketing Manager Key ResponsibilitiesResponsibilities of the role include building, implementing and analyzing email marketing campaigns that generate MQLs for existing customer growth, specificallyAnalyze business goals in relation to product' value propositions, and define segmentation and content strategies to deliver most effective messages to the right audiences at the right time;Develop and activate targeted campaigns, leading with email marketing, but extending into a multi-channel model (e.g. Ignite website, social/Linkedin, sales enablement/Outreach, NPS, analyst sites (Capterra/G2/TrustRadius), sales/partner engagement, etc.) to maximize reach;Measure what matters (Impact = reach (all existing accounts & defined personas), engagement (email opens/clicks, webinar attendance, survey responses), and insights (offers that engage, and barriers to customer success surfaced.)Basic RequirementsIn this role, you will be the chief marketer for several global software businesses responsible for defining and driving demand generation success. Requirements include:Marketing automation expertise, including knowledge of key concepts and recent experience with latest best practices for workflows, triggers, personalization, segmentation, targetting and drip campaigns, Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired. HubSpot certification preferred.Modern marketing campaign management skills, including message/offer creation, persona development, targeting and segmenting strategies, and database hygiene.Creative agency management experience, to direct contractors to produce marketing assets.English proficiency in business writing to translate and scale solutions marketing and engineering concepts into key messages throughout the campaign lifecycle.Nice-to-have RequirementsIdeal candidates would have prior experience working for an enterprise software company, with direct responsibility for customer marketing email campaigns.About IgniteTechThrough our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We’re doing it in an entirely remote workplace that is focused on building teams of top talent, and operating in a model that provides challenging opportunities and personal flexibility.What’s Next?There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!What to expect next:You will receive an email with a link to start your self-paced, online job application.Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.You will be paired up with one of our recruiting specialists who can answer questions you might have about the process, role, or company, and help you get to the final interview step.Important! If you do not receive an email from us:First, emails may take up to 15 minutes to send, refresh and check again.Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.If all else fails, just reset your password by visiting https://www.crossover.com/auth/reset-password if you already applied using LinkedIn EasyApply.Crossover Job Code: LJ-4183-VN-Hanoi-MarketingManag.004
Crossover for Work
(IT / Development)
Crossover is hiring for multiple Marketing Manager positions for our client, IgniteTech.Are you a demand gen marketer passionate about the business value of marketing automation and how it can drive revenue success? Are you interested in being the chief marketer for several enterprise software solutions where your innate curiosity to continually analyze & improve campaigns will uncover high quality leads from existing customers globally?You'll love this role if you're looking for a challenging opportunity to flaunt your email marketing expertise in a growing, global software market.What You Will Be DoingIn this role, you will become a martech maestro building your skills & testing strategies with a powerful martech stack inclusive of digital tools for content development, marketing automation, customer experience and sales enablement.A Day in the Life of this team member includes:Programmatic marketing planning that defines the customer journey - integrating vision, Prime, Platinum and growth themes - by individual Ignite solution to guide email communications delivery into a unified Ignite story to the customer.Customer persona development as basis of aligning content to segmentation and targeting strategyCustomize/incorporate digital content (e.g.: emails, blogs, videos, webinars, datasheets, etc.) into specific campaigns to drive engagement, leveraging outside agency to original asset productionContact Data Management - with the goal of maximizing reach - for defined solutions with ongoing analyses and augmentationMarketing Manager Key ResponsibilitiesResponsibilities of the role include building, implementing and analyzing email marketing campaigns that generate MQLs for existing customer growth, specificallyAnalyze business goals in relation to product' value propositions, and define segmentation and content strategies to deliver most effective messages to the right audiences at the right time;Develop and activate targeted campaigns, leading with email marketing, but extending into a multi-channel model (e.g. Ignite website, social/Linkedin, sales enablement/Outreach, NPS, analyst sites (Capterra/G2/TrustRadius), sales/partner engagement, etc.) to maximize reach;Measure what matters (Impact = reach (all existing accounts & defined personas), engagement (email opens/clicks, webinar attendance, survey responses), and insights (offers that engage, and barriers to customer success surfaced.)Basic RequirementsIn this role, you will be the chief marketer for several global software businesses responsible for defining and driving demand generation success. Requirements include:Marketing automation expertise, including knowledge of key concepts and recent experience with latest best practices for workflows, triggers, personalization, segmentation, targetting and drip campaigns, Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired. HubSpot certification preferred.Modern marketing campaign management skills, including message/offer creation, persona development, targeting and segmenting strategies, and database hygiene.Creative agency management experience, to direct contractors to produce marketing assets.English proficiency in business writing to translate and scale solutions marketing and engineering concepts into key messages throughout the campaign lifecycle.Nice-to-have RequirementsIdeal candidates would have prior experience working for an enterprise software company, with direct responsibility for customer marketing email campaigns.About IgniteTechThrough our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We’re doing it in an entirely remote workplace that is focused on building teams of top talent, and operating in a model that provides challenging opportunities and personal flexibility.What’s Next?There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!What to expect next:You will receive an email with a link to start your self-paced, online job application.Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.You will be paired up with one of our recruiting specialists who can answer questions you might have about the process, role, or company, and help you get to the final interview step.Important! If you do not receive an email from us:First, emails may take up to 15 minutes to send, refresh and check again.Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.If all else fails, just reset your password by visiting https://www.crossover.com/auth/reset-password if you already applied using LinkedIn EasyApply.Crossover Job Code: LJ-4183-VN-Hanoi-MarketingManag.004
remote
remote
Digital Marketing Manager (Remote)
Influx IT / Development
Remote (Asia Time Zone Permitted) Negotiable
About the jobInflux is the global leader in ‘Support as a Service,’ elastic, customer support teams.We build full-service support teams that flex and scale monthly, enabling global companies to deliver fast, high-quality support experiences, 24/7.With over 400+ staff globally, we operate out of 8 countries to deliver 24/7, fast resolutions for our clients. Companies work with us to scale their support operation quickly while improving key metrics such as response to the resolution, CSAT, NPS and revenue.We are looking for an experienced B2B lead-gen marketer to manage and grow our digital marketing activity. Working closely with the Head of Growth Marketing, you’ll contribute to improving inbound growth function. This person will be responsible for managing global inbound digital marketing campaigns to generate sales pipeline - leads, opportunities, and new business revenue – focusing on paid media (paid search, social, display and video) as well content marketing and SEO.Responsibilities:· Design, implement, optimize, and oversee all aspects of digital marketing campaigns for (paid search, social, display, and video).· Evaluate and monitor important metrics that affect website traffic, leads, and target audience.· Prepare accurate reports on the marketing campaign’s overall performance.· Deliver insights and recommendations to improve current campaign performance and to help to inform future campaigns.· Coordinate with sales, comms and product teams to identify ways to integrate relevant info for campaigns to improve marketing results and overall user experience.· Develop a robust test and learn plan to improve the overall efficiency of all digital channels’ campaigns.· Identify the latest trends and technologies affecting our industry and follow digital marketing trends.· Deliver month-on-month and year-on-year leads growth, while maintaining efficienciesQualifications/Experience:· 5-10 years experience in Digital marketing, preferably B2B· Experience generating results from paid media, (paid search, social, display & SEO)· Experience managing the entire lead experience: from website, campaigns, to working with departmental teams.· Experience connecting inbound media to sales performance.· Ability to simplify paid media systems and reporting into something iterable.· Strong eye for detail (brand messaging, comms) with an analytical mindset.· Strong understanding of how to leverage digital platforms to deliver results.· Experience creating USPs based on channel opportunities.This role reports to the Head of Growth Marketing based in Melbourne.
Influx
(IT / Development)
About the jobInflux is the global leader in ‘Support as a Service,’ elastic, customer support teams.We build full-service support teams that flex and scale monthly, enabling global companies to deliver fast, high-quality support experiences, 24/7.With over 400+ staff globally, we operate out of 8 countries to deliver 24/7, fast resolutions for our clients. Companies work with us to scale their support operation quickly while improving key metrics such as response to the resolution, CSAT, NPS and revenue.We are looking for an experienced B2B lead-gen marketer to manage and grow our digital marketing activity. Working closely with the Head of Growth Marketing, you’ll contribute to improving inbound growth function. This person will be responsible for managing global inbound digital marketing campaigns to generate sales pipeline - leads, opportunities, and new business revenue – focusing on paid media (paid search, social, display and video) as well content marketing and SEO.Responsibilities:· Design, implement, optimize, and oversee all aspects of digital marketing campaigns for (paid search, social, display, and video).· Evaluate and monitor important metrics that affect website traffic, leads, and target audience.· Prepare accurate reports on the marketing campaign’s overall performance.· Deliver insights and recommendations to improve current campaign performance and to help to inform future campaigns.· Coordinate with sales, comms and product teams to identify ways to integrate relevant info for campaigns to improve marketing results and overall user experience.· Develop a robust test and learn plan to improve the overall efficiency of all digital channels’ campaigns.· Identify the latest trends and technologies affecting our industry and follow digital marketing trends.· Deliver month-on-month and year-on-year leads growth, while maintaining efficienciesQualifications/Experience:· 5-10 years experience in Digital marketing, preferably B2B· Experience generating results from paid media, (paid search, social, display & SEO)· Experience managing the entire lead experience: from website, campaigns, to working with departmental teams.· Experience connecting inbound media to sales performance.· Ability to simplify paid media systems and reporting into something iterable.· Strong eye for detail (brand messaging, comms) with an analytical mindset.· Strong understanding of how to leverage digital platforms to deliver results.· Experience creating USPs based on channel opportunities.This role reports to the Head of Growth Marketing based in Melbourne.
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