Performance Marketing Lead - hoolah | New Day Jobs (Yangon, Myanmar)

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Remote (Asia Time Zone Permitted)

Performance Marketing Lead

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Performance Marketing Lead

  • Remote (Asia Time Zone Permitted)
  • -
Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
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Job Detail

Performance Marketing Lead


hoolah is a fast growing company leading the way in the buy now pay later space. It is currently operating in Singapore, Hong Kong and Malaysia with plans to expand further throughout Asia


Due to our rapid growth we are looking for a Performance Marketing Lead. You will oversee and lead the entire media buying from Facebook Ads, Google Adwords, SEO and SEM. You will also be coordinating with our dedicated Facebook and Google account managers to champion our digital marketing growth.


The role will manage/be responsible for:


  • Being the main thought leader and expert on the latest in paid media strategies, frameworks with additional/complementary expertise in SEO


  • Create, execute and optimise a strong performance marketing strategy & execution plan, and improve overall organizational capabilities & expertise within the region


  • Drive digital marketing innovation - build-out A/B testing frameworks and mechanisms to test new channels, campaigns and audience


  • Develop clear and measurable KPIs & goals, report progress regularly, communicate final results and re-incorporate results to improve the next cycle


  • Oversee, lead and grow the Regional Performance Marketing team, responsible for delivering marketing results for our brand and merchant partners. Conceptualise 360-degree digital marketing 


Please share a CV - it’s a starting point for us which we would like to see how your background relates to what we are looking for - it will preferably be designed around our requirements.

Are you ready to be a hoolahgan?


  • At least 5 years of experience in a combination of paid search, display, social & programmatic media, particularly in driving e-commerce sales would be advantageous
  • Prior experience in planning, influencing and reporting on media campaigns which including data analysis would be advantageous
  • Develop clear and measurable KPIs & goals, report progress regularly, communicate final results and re-incorporate results to improve the next cycle
  • Working knowledge of Adobe Analytics or similar web analytics suite and ability to translate insights into actionable next steps would be a plus
  • Strong communication and interpersonal skills
  • #startuphustle
  • PHD qualified (Passionate, Hungry, Determined)
  • Bored with a corporate life?
  • Degree qualified
  • Desire to learn learn learn and contribute
  • Consultative approach, outcome focused and data driven
  • We rank drive, desire, attitude and cultural fit over anything else.
  • Willingness to roll up your sleeves and do what it takes to get the job done.
  • Appreciate that the collective #hoolahgans are vital to your success



  • Culture is important to us - we work hard, have fun and enjoy the challenge with a great team of focused, ambitious hoolahgans
  • By nature hoolahgans are hustlers making things happen and bringing energy to every thing we do… we call that hoolah “hooping”
  • High growth environment
  • Note today we are working from home and enjoying communicating, engaging and sharing digitally however an office fit for purpose in the new normal will be the way forward when the environment allows

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