Assistant Manager, Channel Marketing - Carlsberg Group | New Day Jobs (Yangon, Myanmar)

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Assistant Manager, Channel Marketing

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Assistant Manager, Channel Marketing

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Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills : English (Fluent) 
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Job Description

Key Responsible

An incumbent will report directly to Trade Marketing Manager and will be responsible including but not limited as below:

Channel Marketing

  • Lead the on-trade channel strategy and develop annual promotion plan for on-trade channel.
  • Manage process of developing and implementing on-trade channel promotion with high customer satisfaction. Including internal communication. All deadlines are mandatory.
  • Develop and present Channel Marketing presentations at sales conference/meetings, in order to motivate and align sales team with Trade Marketing plans
  • Manage process of purchasing POSM, premiums and give-aways in cooperation with procurement. Ensure approval from brand team.
  • Provide routine training to field sales team regarding the proper trade marketing principles.
  • Manage on promises trade marketing budget, including brand visibilities and sales promotion. And collaborate with procurement to optimize the expenditure and compliant with internal process.
  • Collecting and reporting comparative promotion activities of competitors periodically.
  • Keep track of POS and POP items and ensuring smooth allocation and dispatch and effective use in all markets.

Undertaking sales and marketing activities as assigned by the immediate supervisor.

Job Requirements

University (Post) graduate with business related major

Experienced IT user – MS Word, Excel, Power point and Outlook

Fluency in English

Fluency in major Burmese dialect

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