Brand Manager - Diabetes - Talent & Jobs Co. Ltd. | New Day Jobs (Yangon, Myanmar)

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Brand Manager - Diabetes

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Brand Manager - Diabetes

Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Job Description 

: Brand Manager

: Marketing Manager/ Marketing Head: Myanmar 

To drive marketing initiatives in Myanmar, starting with a successful launch, followed by scale-up of brands to establish a successful franchise in the country. 

Academic Background and Experience: 

o 8-10 years of experience in the Pharmaceutical industry, with minimum 5 years spent in Brand Management. Should have handled the complete gamut of marketing activities in Myanmar 

o Should have experience of making and managing brand P&Ls o MBBS / B. Pharm / Science Graduate (MBA degree preferred) 

Job responsibilities: 

Responsibilities would include: 

o Develop and institutionalize brand planning process and new product launch framework across Myanmar. 

o Work closely with the Central marketing team, Group Country Head, and Country Manager/NSM to develop robust and cost-effective marketing initiatives for mega brands and new product launches. 

o Provide appropriate direction for effective implementation of planned launch strategy and promotional initiatives. 

o Drive new product ideation for expansion of the brand franchise. Conduct Primary & secondary research to explore opportunities for new brand creation in existing TAs and identify new categories to enter. 

o Develop a performance matrix /KPIs to measure impact, reports results, and adjust plans accordingly. 

Key personal competencies: 

o A creative, lateral thinker and energetic team player with a high level of enthusiasm. o Strong on execution with an ability to manage multiple projects at one time.

o Strong and effective oral & written communication skills. 

Operating network:

Internal: Group Country Head, Country Head, National Manager, Portfolio team, SCM, COE-Centre 

of Excellence (Central Marketing Team), Regulatory External: KOLs, Hospitals, Pharmacies, Local Distributor 

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