Consultant (Development of Social Behavior Change) - WorldFish | New Day Jobs (Yangon, Myanmar)

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Consultant (Development of Social Behavior Change)

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Consultant (Development of Social Behavior Change)

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Job Type : Contract
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Location : Remote Base

Application Deadline : 10 December 2021 or until filled

Type of Contract : Consultant

Language(s) required : English (Proficient/ Fluent writing and oral skills)


WorldFish is implementing Fish for Livelihoods Activity (2019-2024) [F4L], an investment by the United States Agency for International Development (USAID) to sustain positive aquaculture sector growth through an inclusive market systems approach. The activity will provide a means of ensuring the improved availability of diverse, safe, affordable nutrient-rich foods, especially for women and young children from poor and vulnerable households.

The activity will stimulate aquaculture sector growth, increase employment and income, and improve food and nutrition security for households. It will serve a facilitating role by coordinating linkages among the value chain actors in the private and civil society sector of Myanmar.

Development Goal & Project Objectives

Inclusive and sustainable small-scale aquaculture growth to increase income and dietary diversity, and reduce poverty of beneficiary populations, especially women and children, in central and northern Myanmar[1]. The specific objectives are:

  • Increase small scale aquaculture (SSA) production through strategic activities including improved land and water use, increased access to high quality inputs (feed, seed and equipment), capacity development and research into production, and access to credit.
  • Further develop Market-based System Approaches (MSA) and utilize those to increase access of food safe fish and fish products by poor people.
  • Deliver enhanced nutrition and WASH practices through Social Behavior Change Communication (SBCC) activities.

Background & Objectives of the Call for Proposal

To achieve the goal of F4L Activity, multiple interventions on SSA technologies, post-harvest practices, nutrition, and water, sanitation and hygiene are on-going at the field level. However, findings from the baseline survey and feedback from implementing partners revealed challenges:

  • women lack sufficient knowledge regarding consumption of diverse food and have poor diet diversity, and
  • SSA farmers struggle to adhere to good practices in aquaculture technologies.

Therefore, a barrier analysis (BA) study[2]was conducted in July 2021 to better understand the context, bearing in mind the ongoing crises of COVID19 and political situation in the country.

The BA study focused on two behaviors that were poorly adopted among the priority groups;

  • consumption of diverse food among mothers with under 5-year-old children, and
  • stocking of recommended size and number of fingerlings by SSA farmers.

The significant findings of the study were;

  • Behavior 1, mothers were encouraged to consume diverse foods because they are delicious and make them feel strong and energetic. However, a lack of time and money were considered barriers to practicing the behavior. Moreover, mothers also mentioned that eating diverse foods makes them feel dizzy and nauseous. Mothers identified their sister as a key influencer who discouraged practicing the behavior. Lastly, about half the respondents believed that nutritional problems, such as anemia, are a result of bad karma.
  • Behavior 2, the main enablers among the selected SSA farmers were high fish survival rate, knowledge of good fish stocking practices, increased income, and ease of access to fresh fish for consumption. Factors that deterred farmers from applying good practices included perceptions about additional costs to implement good practices, losing fish to theft, lack of access to good quality fish fingerlings, and predatory fish, snakes and birds eating their fish. SSA farmers identified grandfathers and mothers as primary influencers of the behavior.

The results of the study supported the team in identifying key activities that will be implemented at the field level to ensure adoption and maintenance of the aforementioned behaviors. One of the recommended activities as a next step of the BA study is the development of the social behavior change communication (SBCC) strategy. The SBCC strategy will serve as a road map of the different communication activities and platforms that F4L will undertake for the duration of the Activity period.

The call for proposal seeks for a consultant/s who can help us in developing a comprehensive SBCC strategy that is context based (e.g. COVID-19, political situation, geographical locations) and achievable within the Activity period. The objectives of this consultancy are;

  • To conduct an in-depth interview on the unexplored barriers and enablers of adopting positive behaviors among the priority groups to support the development of the SBCC strategy; and
  • To develop a SBCC strategy to increase adoption and maintenance of positive behaviors among the priority groups (mothers of under 5-year-old children and SSA farmers).

The written proposal needs to include detailed workplan and budget, indicating how to carry out the tasks and demonstrate previous or existing work experiences related to this call for proposal. The proposal is evaluated following below criteria;

Evaluation Criteria (Total 100 points)

  • The consultant/s planned approach in undertaking the project (30 points)
  • Demonstration of expertise and experience in conducting similar work especially in Myanmar or in neighboring countries (20 points)
  • CV of the key staff who will be involved in the project (20 points)
  • Budget breakdown and value for money (20 points)
  • Realistic timeline (10 points)

Duration of the Consultancy Contract

The consultancy is a maximum of 20 days (within a 3-month period). The contract commences by end of January 2022.

How To Apply

Interested candidates are invited to submit the following information online latest by 10 December 2021;

  • Written proposal based on the request in Evaluation Criteria.
  • Name and contacts (telephone and e-mail addresses) of three professional referees (clients) you have consulted for.

Screening will start as soon as possible, and will continue until the position is filled. Due to high volume of applicants for WorldFish positions, we appreciate all interest, but only shortlisted candidates will be contacted for a brief virtual interview.

Our Gender, Diversity and Inclusion Commitment

WorldFish has seven offices across Asia, Africa and the Pacific, with more than 400 staff and 27 nationalities who contribute to a dynamic multicultural work environment.

WorldFish is committed to promoting a work environment where diversity and inclusion is valued and we seek to have gender balance in the organization. We aim to also seek balance across other diversity dimensions.

People in WorldFish are treated equally irrespective of gender, ethnicity/race, national or social origin, disability, religion, political affiliation, age, family size, marital status or any other form of personal identity.

We are an equal opportunities employer and strongly encourage qualified women and men from developing nations to apply.

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