A leading, up-and-coming financial services company is hiring a Digital Marketing Officer | Social Media Manager to help them support their rise with smart strategy and execution of digital marketing.
- To develop, implement, track and optimize our digital marketing campaigns across all digital channels for the clients.
- Responsible for online sales funnel and online sales conversion. Key area includes social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, viber, Twitter, YouTube and Instagram.
What will you do:
- Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Communicating with clients, affiliate networks and affiliate partners
- Conducting key word research and web statistics reporting;
- Contributing to social media engagement and brand awareness campaigns;
- Contributing to company and industry blogs and managing e-communications;
- Assisting with paid media including liaising with digital advertising agencies;
- Developing and integrating content marketing strategies;
- Keeping up to date with current digital trends;
- Managing the contact database and assisting with lead generation activities;
- Negotiating with media suppliers to achieve the best price for clients.
- At least 2 years of professional experience as Digital Marketing Officer Proven working experience in digital marketing especially Facebook
- Demonstrable experience leading and managing digital marketing especially Facebook database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement