- Develop and manage trade sales activities. Liaison with retailers and internal departments to secure opportunities and coordinate initiatives
- Survey potential business opportunities in assigned area and understand the market insight and trends to ensure proper trade sales plan are developed and executed.
- Plan and ensure that all CANAL+ promotional activities which are implemented in his/her customer are in line with the agreed trade marketing plans and guidelines.
- Establish a schedule and organize the activities of the teams. coordinate the partners (location rental, and administrative management of the agency for sellers).
- Working closely with RSMs and carry out a joint planning of the activities such as mobile stands and accompany them in their actions plans.
- Organize any kind of activities to create business opportunities and get new sales
o Street marketing
o Sales activations (malls…)
o Door to door
o Participation to events (sponsoring…)
- Responsible for direct sales by managing a team of both internal and external outdoor sales staff to run the activities to achieve targeted sales;
o Hiring permanent agency staff
o Training and coaching of the staff to achieve the targets
o Schedule the actions with relevant locations
- Suggest and implement marketing activities in CANAL+ to increase footfall/NS
- Support in any direct sales and marketing projects
o Dealer+ merchandising
o Sales event for dealers/wholesalers