Head of Digital & Performance Marketing - Cake DeFi | New Day Jobs (Yangon, Myanmar)

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Cake DeFi
Remote (Asia Time Zone Permitted)

Head of Digital & Performance Marketing

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Head of Digital & Performance Marketing

Cake DeFi
Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

About Cake

Please note, all positions at Cake require relevant experience unless otherwise stated. Applications without required experience will not be considered.

In less than a year’s time, Cake has become one of the most well known platforms for helping customers to get cashflow for their cryptocurrencies in the most transparent way

Are you looking to be a part of one of the fastest growing companies in the blockchain industry and help to shape behaviour on how people are dealing with their finances in the crypto and blockchain world?

We are strong believers in the potential of DeFi, and we are working everyday to push the boundaries of DeFi and Bitcoin.We work independently, take ownership of our jobs, and are passionate about making a real impact in the world we live in. 

For this position we are considering remote candidates and candidates who are based locally in Singapore. Please consider adding our email domain, cakedefi.com, to your whitelist as email responses to your applications might otherwise be filtered into your "promos" folder.

What you’ll do:

  • Take a hands-on approach to immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers.
  • Forge strong relationships across the Cake DeFi team.
  • Review existing digital and performance marketing channels and activities to identify new opportunities, and look to implement best practices.
  • Improve our market awareness and user acquisition through performance and digital growth acquisition strategies
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Leverage insightful data and consumer insights to ensure we're able to plan ahead, in collaboration with the rest of the teams
  • Lead, strategize, implement and optimize digital and performance marketing for Q3/Q4
  • Map out all touch points across the funnel marketing process — from end-to-end.
  • Manage the cross-channel digital and performance marketing funnel to increase awareness and conversions.
  • Identify opportunities and utilise analytics to maximize reach, personalize user experiences and optimize attribution
  • Drive personalized omni channel programs (email/push/in-app) delivering segmented notifications that are proven by both quantitative and qualitative measurements
  • Grow users from the ecosystem through user segmentation, product cross-selling / up-selling, and product offerings integration.

 What you’ll need:

  • Experience leading digital and performance marketing in a tech-focused, high-growth startup
  • If not direct experience in the crypto industry, experience working with relevant target demographics
  • The ability to keep an eye on the bigger picture whilst ensuring the daily operations are on track
  • Experience with programnmatic ad-buying and performance ads management
  • Expertise with customer lead generation and acquisition across digital platforms
  • Familiarity with social media platforms from an advertising perspective, as well as full-funnel marketing

Why work with Cake:

  • Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
  • Fast moving, challenging and unique business problems
  • International, diverse work environment and flat hierarchy
  • Great career development opportunities in a growing company
  • Competitive salary
  • Flexible working hours, unlimited discretionary leave, casual work attire

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