Head Of Marketing - Shop.com.mm | New Day Jobs (Yangon, Myanmar)

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Head Of Marketing

Head Of Marketing

Job Type : Full-Time
Education Requirement : Master Degree
Skills : Management  marketing  ATL  BTL 
Experience : 3 to 5 years
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Job Detail

We are hiring a Head of Marketing to lead our Marketing team and help Shop further establish itself as the leading ecommerce company in Myanmar. 

Shop, part of Alibaba Group, is the leading online shopping in Myanmar, empowering thousands of sellers to connect with millions of customers.

Job Description:

  • Responsible for the overall strategy road map and execution for Paid and Unpaid Channels.
  • Responsible for the brand marketing and placement strategies
  • Must lead projects to improve targeting and ad deployment for existing channels, while adding new paid ad networks/channels to our Marketing Mix as the needs evolve.
  • Build and manage all performance marketing campaigns across different marketing channels (SEM, Display Marketing, and Social Media).
  • Optimize marketing campaigns through thoughtful testing to maximize customer acquisitions while considering LTV/CAC.
  • Manage marketing budget to achieve highest ROI across all performance marketing channels.
  • Create and test different types of content (visuals, copy), as well as landing pages for the marketing campaigns.
  • Preparing and managing monthly, quarterly and annual budgets for the Marketing department
  • Regular reporting on performance and road map.
  • Build out, train, and develop personnel for the Marketing team.
  • Managing campaigns for different markets with cross-border inventory
  • Must have the ability to take ownership of the whole marketing at the company
  • Setting, monitoring and reporting on team goals

Knowledge, Skills and Abilities:

  • Master’s degree in business disciplines with minimum 3 years of experience in related field. Experience of working in a multinational company preferred
  • Leadership skills with the ability to set and prioritize goals
  • Must have in-depth knowledge of offline marketing including both ATL and BTL
  • Experience of handling a team in fast changing work environments
  • Good communication skills is a must
  • Strong contacts with companies and media houses
  • Creativity and innovation

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About Shop.com.mm

?‍??‍?: 51-100   *   ?:  Logistics, Delivery, Internet   *   ?: Junction City Office Tower, Level 6 (Unit 1 & 10), Pabedan, Yangon, MM


About Us

Shop is the leading online shopping in Myanmar, empowering thousands of sellers to connect with millions of customers. Shop provides immediate and easy access to 100,000+ products in more than 40+ categories.

To overcome the logistics challenge in Myanmar, Shop has built its own logistics company specifically designed for e-commerce operations - Shop Express (known as ShopEX) - to raise the standards for the industry. Shop is also helping existing and new logistics providers digitize.

In 2018, Shop (Daraz Myanmar) was acquired by Alibaba Group, and is proud to carry its part of the mission to 'make it easy to do business anywhere in the era of the digital economy'. As part of the Alibaba ecosystem, Shop is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.

Benefits: Why Employees Love Us

?Fun environment with friendly team members

⏫Opportunities grow in your role and get promotions

?Award-winning company

➕Other benefits



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