Head of Marketing - Daraz | New Day Jobs (Yangon, Myanmar)

Job Description

• Responsible for the overall strategy, roadmap and execution for Online and Offline Channels.
• Responsible for brand marketing, market positioning, and performance marketing strategies.
• Lead projects to improve the overall output of Marketing department, not limited to: optimization of targeting and ad deployment for existing channels, launch of new paid ad networks/channels, creation of strategic partnerships as needs evolve.
• Develop performance marketing campaigns across different marketing channels (SEM, Display Marketing, and Social Media).
• Optimize marketing campaigns through thoughtful testing to maximize customer acquisitions, retention, and conversion KPIs
• Manage marketing budget to achieve highest ROI and user growth across all marketing channels.
• Work in tandem with our Traffic Operations team to develop and test different types of content (visuals, messages, and mechanics), as well as landing pages for the marketing campaigns.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Conduct and communicate regular reporting on performance and roadmap to the Managing Director
• Organize, mentor, and and develop personnel for the Marketing team.
• Manage campaigns and initiatives to grow our user base in different demographic segments
• Must have the ability to take ownership of all marketing at the company and translate high level objectives into setting, monitoring and reporting on team goals

Requirements

• Master’s degree in business disciplines with minimum 3 years of experience in related field. Experience of working in a multinational company preferred
• Leadership skills with the ability to set and prioritize goals
• Must have in-depth knowledge of offline marketing including both ATL and BTL
• Experience coordinating a diverse team in fast changing work environments
• Must be well organized and have good communication skills.
• Strong contacts with companies and media houses
• Creative thinker with ability to to develop, adapt, and execute, new ideas
• Advanced skills in Microsoft Office Suite. Experience in CRM, data management and analysis programs is a plus.

Benefits

• An amazing opportunity to learn from colleagues across Asia, in more developed markets