Head of Marketing - Daraz | New Day Jobs (Yangon, Myanmar)

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Daraz
Yangon

Head of Marketing

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Head of Marketing

Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Job Description

  • Responsible for the overall strategy, roadmap and execution for Online and Offline Channels.
  • Responsible for brand marketing, market positioning, and performance marketing strategies.
  • Lead projects to improve the overall output of Marketing department, not limited to: optimization of targeting and ad deployment for existing channels, launch of new paid ad networks/channels, creation of strategic partnerships as needs evolve.
  • Develop performance marketing campaigns across different marketing channels (SEM, Display Marketing, and Social Media).
  • Optimize marketing campaigns through thoughtful testing to maximize customer acquisitions, retention, and conversion KPIs
  • Manage marketing budget to achieve highest ROI and user growth across all marketing channels.
  • Work in tandem with our Traffic Operations team to develop and test different types of content (visuals, messages, and mechanics), as well as landing pages for the marketing campaigns.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Conduct and communicate regular reporting on performance and roadmap to the Managing Director
  • Organize, mentor, and and develop personnel for the Marketing team.
  • Manage campaigns and initiatives to grow our user base in different demographic segments
  • Must have the ability to take ownership of all marketing at the company and translate high level objectives into setting, monitoring and reporting on team goals

Requirements

  • Master’s degree in business disciplines with minimum 3 years of experience in related field. Experience of working in a multinational company preferred
  • Leadership skills with the ability to set and prioritize goals
  • Must have in-depth knowledge of offline marketing including both ATL and BTL
  • Experience coordinating a diverse team in fast changing work environments
  • Must be well organized and have good communication skills.
  • Strong contacts with companies and media houses
  • Creative thinker with ability to to develop, adapt, and execute, new ideas
  • Advanced skills in Microsoft Office Suite. Experience in CRM, data management and analysis programs is a plus.

Benefits

  • An amazing opportunity to learn from colleagues across Asia, in more developed markets

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