Marketing And Public Relations Manager - Executive Search Myanmar | New Day Jobs (Yangon, Myanmar)

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Marketing And Public Relations Manager

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Marketing And Public Relations Manager

Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Head of Communications and Marketing (Expatriate or Local)

Our client is looking for a head of Communications and Marketing. In this role you will deliver a brand consistent message by creating one corporate voice using media relations, understanding the customer experience, internal communications, marketing, social media, branding, events and advertising to achieve results. Additional activities include acting as strategic activist by building new marketing capabilities and motivating others.

Your responsibilities will be as follow:

  • Act as the customers representative inside the organization
  • Assist bank leadership understand the bank’s positioning and how it is possible to differentiate
  • Champion new marketing ideas within the organization
  • Understand the customer segments and buying processes
  • Manage and plan events – customer experience, back staging and branding
  • Optimize the use of internet channels like Facebook, LinkedIn, Twitter, mobile devices and the website to grow visibility and establish conversations with customers
  • Understand how the how Bank fits into the current landscape.
  • Head content creation that includes website copy, sales collateral, advertisements, brochures, videos, social media
  • Thread and tie all creative work together through both a comprehensive editorial strategy and execution
  • Manage industry experts and outside specialists like web designers, advertising agencies, photographers
  • Build and enhance the banks image and position within the marketplace
  • Work though publications, media relations, website, online presence, organizing conferences, holding briefings and creating thought leaders for the bank
  • Work with change management team to create a new culture
  • Research and bring in new marketing services and capabilities in house
  • Manage and provide creative direction to advertising agencies, web development and designers
  • Improve the consistency of branding at the branches
  • Responsible for professional editorial direction, design, production and distribution of all organization publications and merchandise
  • Build internal culture by communicating and living values
  • Publish newsletter
  • Establish internal Facebook program
  • Direct the efforts of marketing, communications and public relations staff.
  • Coordinate their activities at the strategic and tactical levels with other functions at the bank
  • Train and mentor staff. Assist with career growth and advancement. Hold staff and the department accountable for meeting goals and targets
  • Create an environment where world class marketing can flourish
  • Contribute at a senior level to the bank’s overall organizational development - strategic review, budgeting and planning, governance and general management
  • Create the annual marketing plan and marketing budget
  • Set marketing goals and motivate others. Ensure marketing targets are met

Skills:

  • A degree in Either in Marketing or Communications
  • Over 8 years of experience in marketing, advertising or communications preferably in the banking sector.
  • Excellent understanding and professional experience in Digital Marketing

To discuss this role contact Cynda on WhatsApp 61 450 347 839 or email your CV to [email protected]

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