Vela Software, a wholly owned subsidiary of Constellation Software (TSX: CSU), is seeking an entrepreneurial-minded Marketing Manager who will combine strategy and execution to drive outreach, branding and growth.
This is a rare opportunity to create, own and build our marketing vision and execution across several stakeholders – government clients, realtor/landlords, and tenants / renters.
The role will develop and execute a marketing strategy to heighten brand awareness, increase outreach and sales, engage our target audience and drive overall growth of our business.
Location: fully-remote
RESPONSIBILITIES
Reporting to the General Manager, the Marketing Manager will have the following primary responsibilities:
- Strategic: Design and implement a marketing strategy, plan, and roadmap that drives outreach and growth
- Plan and implement digital marketing campaigns, including social media, web, SEO/SEM, email, and display advertising
- Create and lead implementation of content strategy across channel
- Establish and maintain scalable processes to ensure sustained execution over time
- Develop metrics, measure, and improve ROI of marketing activities and identify areas for improvement
- Carry out additional client marketing efforts to deliver on client needs
- Stay current on market trends and constantly incorporate innovative ideas to achieve marketing goals
REQUIREMENTS
- 4+ years of proven marketing success, ideally in B2B software and/or startup environment
- Experience using web analytics, SEO, social media and other digital marketing tools
- Experience with growth marketing and growth hacking
- Thorough understanding of current digital marketing concepts, strategies and best practices
- The ability to balance strong strategic / analytic thinking with creativity
- Excellent written and verbal communication
- Excellent organizational skills with an ability to meet deadlines while managing multiple projects
- High energy, drive and an ability to succeed in a fast-paced, dynamic work environment; high intrinsic motivation and deep, innate curiosity
- Position is Remote full-time