National Key Account Manager - The HEINEKEN Company | New Day Jobs (Yangon, Myanmar)

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National Key Account Manager

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National Key Account Manager

Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

Purpose of the position

  • To strengthen the relationship/partnership with the key Wholesalers in order to drive more volume through the channel. Collaborate through trust with Sales Team, Marketing Team, Trade Marketing Team, Finance and Supply Chain Team and Distributor team.

Job Descriptions

  • Ensure sales target achievement.
  • Set up distributor’s target and monitor sell in, sell out & reporting
  • Define and prioritize the Key customers.
  • Effectively manage trading terms and monitor growth plan.
  • Building network and improve relationship with key customers.
  • Review and analyse Sales Trend for top key customers
  • Track competition volumes and monitor competitor activities to evaluate brand performance and adjust the strategy and action plans.
  • Annual budget planning and tracking.
  • Prepare annual promotion plan base on SMAP.
  • Manage & set the target for sales execution KPIs (PICOS – NND, TP, SOS)
  • Manage and develop overall improvement for the team.
  • Manage Promotion execution (before & after sales achievement)
  • Closely work together with sales team, Trade Marketing & Marketing for sales execution and Company’s goal.
  • Ensure annual appointment plan and opportunity to make top to top meeting
  • Proactively develops comprehensive intelligence via ongoing tracking and gathering data from multiple sources, both internally and externally. Analyzes data to create an understanding of the relative strengths and weaknesses of key competitors, their likely actions and the potential impact this might have on the company.
  • Differentiates and classifies customers based on their needs using the CASCAR model. Customer drivers are prioritised and ranked within channel segments.


  • Any graduate
  • More than five years consultative selling experience, working in FMCG Field or Beer industry.

Experience & Knowledge

  • Excellent skills in Microsoft Excel, and Power Point
  • Excellent interpersonal and communication skills.
  • The ability to lead the implementation of innovation
  • Willing to learn and take extra work load and working under pressure.
  • Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment.
  • Excellent project and deadline management skills
  • Highly motivated, quick-learner, self-starter


  • Business proficiency in English
  • Myanmar is a must

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