Senior Manager - Digital Marketing, APAC - Workato | New Day Jobs (Yangon, Myanmar)

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Senior Manager - Digital Marketing, APAC

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Senior Manager - Digital Marketing, APAC

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Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it's built to power the largest enterprises, it is quite powerful.

Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We're proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an "enterprise startup to bet your career on"
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers

All full-time employees in Singapore will also have the following benefits:

  • Workato Stock Options at one of Silicon Valley's fastest growing startups
  • Flexible and personalized medical and wellness benefits (protection for hospitalization and surgical procedures, clinical outpatient visits, accident coverage and more...)
  • Up to 20 weeks of paid maternity leave, and 10 weeks of paid paternity leave

Roles And Responsibilities

The Senior Manager - Digital Marketing, APAC will build awareness and demand through online channels. We seek an experienced, tactical, hands-on manager focused on acquiring new customers, along with supporting other initiatives requiring digital marketing expertise. This role will report to the Marketing Director, APJ.

  • As a B2B Enterprise digital marketing manager, you will be responsible for the conception, design, production, execution, and optimization of online marketing campaigns across multiple channels (e.g. SEM, organic/SEO, retargeting, email, webinars, etc.)
  • Define campaign objectives and enable effective reporting, target audiences, segment leads, and create marketing assets (website offers, email templates, landing pages, banners, etc.) to execute the campaign.
  • Work with cross-functional team members (Creative Design, Sales, BDR, Marketing, Finance, Product) to orchestrate high-impact integrated online marketing campaigns.
  • Work with the global marketing teams to optimize and localize global campaigns to ensure market relevancy.
  • Nurture prospects and ensure that Marketing Leads are converted to Sales Opportunities.
  • Ongoing project management of campaign execution across Marketo, and Salesforce, including data hygiene. Manage campaigns timeline, ROI, and data-driven improvements through optimization.
  • Develop custom messaging and assets as needed to drive the development of custom 1:1 account marketing programs that address specific customer challenges.
  • Building and delivering integrated marketing campaigns across the digital channels
  • Communicate campaign results to key stakeholders.
  • Manage marketing budgets and generate marketing ROI to drive pipeline growth

What You'll Need

  • 8+ years exp as an experienced digital marketing practitioner with a proven tactical experience in driving demand through digital channels
  • Hands-on digital marketing experience, preferably for B2B SaaS across SEM, affiliate, display, and paid social
  • An experienced manager with a strong desire to collaborate in a supportive, accountable environment
  • Ability to skillfully and confidently grow the digital function to support company revenue and growth targets
  • Experience using multi-channel, multi-touch attribution to improve channel performance
  • Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, and Yahoo. Experience with other digital channels a plus
  • Deep familiarity with working with digital marketing execution platforms, agencies, content management providers, and digital analytics tools; including Google Analytics, CRM and marketing automation platforms, advertising platforms, and attribution tools
  • Experience successfully managing third-party digital agencies to align to company strategy and goals and meet/exceed targets

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