Trade Marketing Manager - The HEINEKEN Company | New Day Jobs (Yangon, Myanmar)

Easy Apply (The HEINEKEN Company) Trade Marketing Manager job. View job description, responsibilities and qualifications. See if you qualify!

Trade Marketing Manager

Job Expired

Trade Marketing Manager

Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills : English (Fluent)  Time Management  Communication skills  Problem Solving  Project Management 
Experience : 5 to 7 years
Work Days : Monday To Friday
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Job Detail

Purpose of the Job

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brand guidelines as well as customers' & shoppers' expectations.

Job Scope

Sales Volume

  • Brand Activation, Customer activation & Brand presence, and visibility in ON & OFF Premise channels.

Promotions Evaluation

  • Pre & post promotions evaluation through estimated ROI, IMS figures, Country Development Managers & market feedback as well as market data readings when applicable. Work closely with Finance to validate all promotions for future planning and efficient achievements.

Channel Marketing Budget

  • Build Channel marketing calendar
  • Allocate budget according to approved activations plan
  • Track most efficient budget execution

Leading, Motivating, Developing a strong 'Trade Marketing Team'

  • Building Brand focused Culture and work approach
  • Training on technical Trade marketing knowledge (internal & external)
  • Building an open learning culture through team sharing, cross OPCO-learning

Driving brands

Aligning all activities cross-functionally with Sales and Brand departments.

  • Being a true brand champion to ON & OFF Premise retail partners

Managing Commercial Capex

  • Timely order, deliver & track the distribution of fridges and DBIs
  • Support Sales and Brand with summer café activations programs

Supporting sales with Point of Sale materials

  • Timely order POSMs and encourage sales on right POSM placement

Brand Promoters

  • Defines the deployment strategy and guidelines for the allocation of promoter resources by channel and region.
  • Set and review sales targets for promoters
  • Set operating standards for promoters
  • Agency Selection & Management
  • Monitoring compliance of promoters


Education & Other Qualifications

  • Bachelors Degree in Business Administration or related field with more than five years consultative selling experience, working in FMCG Field or Beer industry

Experience and Knowledge

  • Excellent skills in Microsoft Excel, and PowerPoint
  • Excellent verbal and written communication skills (outgoing personality)
  • The ability to lead the implementation of innovation
  • Resilience
  • Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment.
  • Excellent project and time management skills
  • Self-starter
  • Experience of project management against set deliverables
  • Ability to prioritize and organize workloads
  • Team player and the ability to work across different multi-media platforms and departments
  • Ability to problem-solve and ‘make things happen’
  • Attention to detail
  • Ability to analyze research projects
  • Event management
  • Willingness to learn and develop with the role


  • Business proficiency in English

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